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The more we reduce the amount of information in an idea, the stickier it will be.

  • -- Chip Heath 奇普·希思

我们在一个想法中减少的信息量越多，它就会变得越有粘性。

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Reduce

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There's a basic kind of tension here. It's between those who say, I'd like to clear cut this forest and reduce it to saw timber because that's an economically productive thing for me to do.

这里有一种基本的张力。有人说，我想把这片森林砍伐掉，把它砍成锯材，因为这对我来说是一件具有经济效益的事情。

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One of the things that we can say with confidence is that we will have much lighter, much stronger materials, and this will reduce the cost of air flight, and the cost of rockets.

我们可以自信地说的一件事是，我们将拥有更轻、更坚固的材料，这将降低航空飞行的成本，以及火箭的成本。

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