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Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

  • -- William Bernbach 威廉·伯恩巴克

仅仅因为你的广告看起来不错，并不能保证它会被浏览。你知道有多少人打扮得无可挑剔……但是枯燥呢?

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Advertising

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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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Advertising is what you do when you can't go see somebody. That's all it is.

广告是当你不能去见某人时所做的事情。就是这样。

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