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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

  • -- Steve Jobs 史蒂夫•乔布斯

你不能只问顾客要什么，然后想法子给他们做什么。当你把它建好时，他们会想要一些新的东西。

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Electronic aids, particularly domestic computers, will help the inner migration, the opting out of reality. Reality is no longer going to be the stuff out there, but the stuff inside your head. It's going to be commercial and nasty at the same time.

电子辅助设备，尤其是家用电脑，将有助于内部迁移，使选择脱离现实。现实不再是外在的东西，而是你内心的东西。这将是商业和肮脏的同时。

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Customers need to be given control of their own data-not being tied into a certain manufacturer so that when there are problems they are always obliged to go back to them.

客户需要对自己的数据进行控制，而不是与某个特定的制造商捆绑在一起，这样当出现问题时，他们总是有义务回去处理。

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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

如果你不能把自己变成你的客户，你可能根本就不应该从事广告写作业务。

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They built these little tanning booths for Brooke and I to do nothing but lay down and tan all over.

他们为布鲁克和我搭了这些小小的晒黑棚，我们什么也不做，只是躺下来，把全身晒得黝黑。

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The culture industry not so much adapts to the reactions of its customers as it counterfeits them.

与其说文化产业适应了顾客的反应，不如说它在伪造顾客的反应。

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Fairytales are stories that span every generation and they've been around for a long time.

童话是跨越每一代人的故事，它们已经存在很长时间了。

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Rich Palm Beach clients all wanted the same kind of different thing.

富有的棕榈滩客户都想要同样不同的东西。

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Omaha, like Rome, is built on seven hills.

奥马哈就像罗马一样，建在七座山上。

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