The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  • -- David Ogilvy 大卫奥格尔维

标题是“肉上的票”。用它来标记那些对你所宣传的产品有潜在需求的读者。

相关名言

If you only have one shot at writing a headline, there's a lot of pressure.

如果你只有一次机会来写标题,那么压力很大。