The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

  • -- David Ogilvy 大卫奥格尔维

标题是“肉上的票”。用它来标记那些对你所宣传的产品有潜在需求的读者。

相关名言

My God... What are the headlines going to be like on Monday if the Yankees don't make the playoffs?

我的上帝…如果洋基不能进入季后赛,星期一的头条新闻会是什麽样子?

If you only have one shot at writing a headline, there's a lot of pressure.

如果你只有一次机会来写标题,那么压力很大。