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It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date.

  • -- Roger Von Oech 罗杰·冯·奥奇

想出新点子很容易;最难的部分是放弃两年前对你有用的东西，但很快就会过时。

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Ideas

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I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think.

我学会了尊重思想，无论它们来自何方。他们通常来自客户。不管一些作家怎么想，客户经理通常都有很大的创意。

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You have to have an idea of what you are going to do, but it should be a vague idea.

你必须知道你要做什么，但它应该是一个模糊的概念。

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