Our job is to sell our clients' merchandise... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

-- William Bernbach 威廉·伯恩巴克

我们的工作是销售客户的商品。而不是我们自己。我们的工作是扼杀让我们发光而不是产品的聪明才智。我们的工作是简化，剔除无关的东西，清除扼杀产品信息的杂草。

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Simplify Weed

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I simplify the spices. I'm the same way as everybody else: if I look at a recipe and there's ten spices in it, I'm going to have to think long and hard about when I'm going to be able to make that... so I try to simplify the spices to three or four.

我简化了香料。我和其他人都是一样的:如果我看一个食谱，里面有十种香料，我就得好好想想什么时候才能做出来……所以我试着把香料简化成三种或四种。

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In love, one should simplify, choose persons worthy of their promises and leave them if they don't keep them.

在爱情中，一个人应该简化，选择值得他们承诺的人，如果他们不遵守承诺，就离开他们。

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They whom truth and wisdom lead, can gather honey from a weed.

真理和智慧所引导的人，能从杂草中采蜜。

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A good garden always has weeds.

好花园总是杂草丛生。

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