While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

  • -- Jef I. Richards 杰夫理查兹

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。

相关名言

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

广告从业人员是口译员。但与外语口译员不同,广告人必须不断学习新的语言。他们必须理解每一个新产品的语言,并说每一个新目标受众的语言。

Advertising - a judicious mixture of flattery and threats.

广告——奉承和威胁的明智结合。