While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

  • -- Jef I. Richards 杰夫理查兹

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。

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There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

广告支出不足比支出过多浪费的钱更多。几年前有人说,广告支出不足就像买了一张去欧洲的票。你花了你的钱,但你永远也到不了那里。

When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

在做广告的时候,最好把自己想象成某个潜在客户客厅里的不速之客,他拥有让你瞬间消失的魔力。