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Increasingly, consumers don't search for products and services. Rather, services come to their attention via social media.

  • -- Erik Qualman 埃里克·奎尔曼

越来越多的消费者不再搜索产品和服务。相反，服务是通过社交媒体引起他们的注意的。

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Consumers Attention Social Media

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What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers' contact book. Most consumers don't want that to happen and don't know it's happening.

我们所知道的是，智能手机无处不在，它们拥有丰富的数据。我们所知道的是，一旦消费者下载了一些应用程序，它们也会反过来下载消费者的通讯录。大多数消费者不希望这种情况发生，也不知道它正在发生。

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It's a real wrenching thing to go from being a private person to being a public person, especially when you're being autobiographical. But it's what everyone wants - to get everyone's attention, to have your music make a living for you, to be validated in that way.

从一个私人的人变成一个公众人物是一件非常痛苦的事情，尤其是当你是自传体的时候。但这是每个人都想要的——吸引每个人的注意，让你的音乐为你谋生，以这种方式得到认可。

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The social system grows rigid but the productive forces continue to expand, and conflict ensues between the forces of production and the social conditions of production.

社会制度僵化，生产力不断发展，生产力量与生产社会条件发生冲突。

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But do not understand me as saying, or for one moment suggesting, that women legislators should confine themselves to doing only social service work. Not at all.

但我并没有说过，也没有说过，女性立法者应该把自己限制在只做社会服务工作的范围内。不客气。

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Location based services, such as navigation and point-of-interest search for hotels and restaurants are becoming increasingly popular with consumers.

基于位置的服务，如导航和对酒店和餐馆的兴趣点搜索，正日益受到消费者的欢迎。

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Navigation is power of a limited sort - it enables us to manage the immensity of the media torrent.

导航是一种有限的力量——它使我们能够管理巨大的媒体洪流。

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We live in a media world simultaneously obsessed with technology and personality.

我们生活在一个同时痴迷于技术和个性的媒体世界。

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Opera is given so little attention in the national press.

歌剧在国内媒体上很少受到关注。

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