Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

  • -- Leo Burnett 李奥贝纳

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

相关名言

One gets to the heart of the matter by a series of experiences in the same pattern, but in different colors.

一个人通过一系列相同的模式,但不同的颜色的经历来触及问题的核心。

Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency.

下棋是对人类智力的一种浪费,就像你在广告公司外面能找到的一样。

You have to have confidence in your ability, and then be tough enough to follow through.

你必须对自己的能力有信心,然后足够坚强地坚持到底。

It's difficult to do something radically new, unless you are at the heart of a company.

除非你是一家公司的核心,否则很难做一些全新的事情。

I cannot understate the ability to handle classical texts such as Shakespeare.

我不能低估处理莎士比亚等经典作品的能力。

Advertising is totally unnecessary. Unless you hope to make money.

广告完全没有必要。除非你想赚钱。