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Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

  • -- David Ogilvy 大卫奥格尔维

好的稿子不能只是为了谋生而写，不能只是说说而已。你必须相信产品。

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Good Believe

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I still like to keep tapes of the few minutes before the final take, things that happen before the session. Maybe it's superstitious, but I believe if I had done things differently - if I had walked around the studio or gone out - it wouldn't have turned out that way.

我仍然喜欢在期末考试前的几分钟录下来，也就是在考试前发生的事情。也许这是迷信的说法，但我相信如果我做的事情不同——如果我在演播室里走来走去或者走出去——结果就不会是那样。

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Alcohol is necessary for a man so that he can have a good opinion of himself, undisturbed be the facts.

酒精对一个人来说是必要的，这样他才能对自己有一个好的评价，而不受事实的干扰。

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When you can't believe your eyes, you can always trust your heart. Love makes anything possible.

当你不能相信你的眼睛时，你可以相信你的心。爱使一切成为可能。

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And I just want to work with good directors and good people.

我只想和优秀的导演和优秀的人一起工作。

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