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Of all of our inventions for mass communication, pictures still speak the most universally understood language.

  • -- Walt Disney 沃尔特·迪斯尼

在我们所有的大众传播发明中，图片仍然是最普遍理解的语言。

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Pictures Language

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Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

广告从业人员是口译员。但与外语口译员不同，广告人必须不断学习新的语言。他们必须理解每一个新产品的语言，并说每一个新目标受众的语言。

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I was always one of those people who would watch the Super Bowl as much for the sports as I did for the ads. I was always just sort of fascinated by the fact that when you turn on the TV, there was motion, there was moving pictures on it.

我一直是那种喜欢看超级碗比赛的人，就像我喜欢看广告一样喜欢看体育比赛。我总是对这样一个事实着迷，当你打开电视的时候，会看到动态画面。

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The cinema is an institution nowadays, with its roots sunk deep in the hearts of the millions of people who find enjoyment and entertainment in going to the pictures.

电影是当今的一种制度，它深深扎根于数百万人的心中，他们从电影中找到乐趣和娱乐。

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For the beautiful word begets the beautiful deed.

因为美言生善行。

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