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We should assume that the end product can be switched off by any consumer who is offended or frightened by it.

  • -- Richard King 理查德·金

我们应该假设最终产品可以被任何被冒犯或害怕它的消费者关掉。

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On the other hand, the waging of peace as a science, as an art, is in its infancy. But we can trace its growth, its steady progress, and the time will come when there will be particular individuals designated to assume responsibility for and leadership of this movement.

另一方面，和平作为一门科学、一门艺术的实现还处于起步阶段。但是，我们可以追溯它的成长，它的稳步进步，总有一天会有特定的个人被指定为这场运动的负责人和领导者。

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And autos are not the only product that could be made more energy efficient if we just put in place sensible requirements. This is also true of many appliances and even of entire buildings.

如果我们实施合理的要求，汽车并不是唯一可以提高能源效率的产品。这也适用于许多电器，甚至整个建筑。

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When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

当一个公司在消费者心中拥有一个精确的想法时，它就为一切设定了背景，品牌、产品、服务和体验之间不应该有任何区别。

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If we see someone in a wheelchair, we assume they cannot walk. It may be that they can walk three, four, five steps. That, to them, means they can walk.

如果我们看到一个人坐在轮椅上，我们认为他不能走路。也许他们可以走三、四、五步。对他们来说，这意味着他们可以走路。

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This product is a compromise, and the nature of compromise is that you don't get everything you want.

这个产品是一种妥协，妥协的本质是你不能得到你想要的一切。

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