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Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.

  • -- Thomas G. Stemberg 托马斯·G·斯坦伯格

忘掉“品牌”和“定位”吧。一旦你了解了客户的行为，其他一切就都水到渠成了。

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The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer.

信任的力量最难的地方在于它很难建立，也很容易被摧毁。建立信任的本质是强调你和客户之间的相似性。

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Forget your own unhappiness by creating a little happiness for others. Because when you are good to others, you are best to yourself.

为别人创造一点快乐，忘掉自己的不快。因为当你对别人好时，你就是对自己最好的。

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The civilizing process has increased the distance between behavior and the impulse life of the animal body.

文明的过程增加了行为和动物身体冲动生活之间的距离。

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And, of course, customers really need to feel safe and are seeking reassurance when they fly.

当然，客户确实需要感到安全，并在飞行时寻求安慰。

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There was no difference between the behavior of a god and the operations of pure chance.

上帝的行为和纯粹的偶然行为之间没有区别。

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It's hard to forget someone who gave you so much to remember.

很难忘记一个给你那么多回忆的人。

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