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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

  • -- Michael Schudson 迈克尔·舒德森

很有可能，许多公司在广告上的花费超过了他们自身的最大利益。

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Advertising Interests

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Our home had many books due principally to the educational interests of my sister and two brothers, all of whom where serious students engaged in professional studies; my sister became a doctor of medicine and my brothers became lawyers.

我们家有很多书，主要是出于我姐姐和两个哥哥的教育兴趣，他们都是认真学习专业的学生;我姐姐成为了一名医生，我哥哥成为了律师。

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Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

广告哀悼着人类的消费能力。它在人们面前树立了一个目标，那就是为自己和家人建立一个更好的家，更好的衣服，更好的食物。它激励个人的努力和更大的生产。

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I came to declare that I am a friend to Arabs, at a time when it is not easy to be friend to Arabs, because nowadays those who have ambitions and interests would not befriend Arab.

我来这里宣布，我是阿拉伯人的朋友，在这个时代，要和阿拉伯人交朋友并不容易，因为现在那些有野心和兴趣的人不会和阿拉伯人交朋友。

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

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