Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

  • -- David Ogilvy 大卫奥格尔维

每一个广告都应该被看作是对品牌形象这一复杂符号的一种贡献。

相关名言

Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.

让你的家人、员工和朋友知道你仍然是同一个人,尽管你的职位伴随着所有的宣传和恶名。

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。