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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.

  • -- Leo Burnett 李奥贝纳

广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。

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I always tell people that I became a writer not because I went to school but because my mother took me to the library. I wanted to become a writer so I could see my name in the card catalog.

我总是告诉人们，我成为作家不是因为我上学了，而是因为我妈妈带我去了图书馆。我想成为一名作家，这样我就能在卡片目录上看到我的名字。

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There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

有很多广告比产品好得多。当这种情况发生时，好的广告只会让你更快地破产。

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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

广告客户的职责就是让我们用某种魔力、曲调或口号在我们的脑海中悄然跳动。

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If people don't like the history, I'm sorry.

如果人们不喜欢历史，我很抱歉。

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