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Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.

  • -- Leo Burnett 李奥贝纳

广告告诉人们，‘这就是我们所拥有的。这就是它能为你做的。这是如何得到它。

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The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

认为自己不需要做广告的企业迟早会发现自己不需要做广告。

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You know, I'm not making top dollar, but when you're making top dollar, there are a lot of people waiting for you to fall.

你知道，我不是赚大钱，但当你赚大钱的时候，有很多人在等着你倒下。

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Advertising doesn't create a product advantage. It can only convey it.

广告不能创造产品优势。它只能传达它。

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You can't beg from people what they're not willing to give you.

你不能向别人乞求他们不愿给你的东西。

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