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The best leaders... almost without exception and at every level, are master users of stories and symbols.

  • -- Tom Peters 汤姆·彼得斯

最优秀的领导者……几乎无一例外，在每个层次上，都是故事和符号的主用户。

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It is easy to criticize, particularly in a political season. But to lead is something altogether different. The leader must live in the real world of the price that might be paid for the goal that has been set.

批评是很容易的，尤其是在政治季节。但领导是完全不同的。领导者必须生活在现实世界中，为设定的目标付出可能的代价。

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Every time I have some moment on a seashore, or in the mountains, or sometimes in a quiet forest, I think this is why the environment has to be preserved.

每当我有时间在海边，或在山上，或有时在一个安静的森林，我想这就是为什么必须保护环境。

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Do not make best friends with a melancholy sad soul. They always are heavily loaded, and you must bear half.

不要与一个忧郁忧郁的灵魂做最好的朋友。它们总是很重，你必须承受一半。

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Men ever follow willingly a daring leader: most willingly of all, in great emergencies.

人们总是心甘情愿地追随一位勇敢的领导者:尤其是在重大紧急情况下。

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Apple has great marketing, among the best PR and marketing in the world.

苹果公司拥有强大的市场营销，是世界上最好的公关和市场营销公司之一。

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I've got ten pairs of trainers. That's one for every day of the week.

我有十双运动鞋。这是一周中的每一天。

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