The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

  • -- Bill Cosby 比尔·科斯比

广告的第一法则是避免具体的承诺,培养令人愉快的模糊。

相关名言

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

广告客户的职责就是让我们用某种魔力、曲调或口号在我们的脑海中悄然跳动。

Advertisements contain the only truths to be relied on in a newspaper.

广告是报纸上唯一可靠的事实。