The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

  • -- Bill Cosby 比尔·科斯比

广告的第一法则是避免具体的承诺,培养令人愉快的模糊。

相关名言

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold.

伟大的设计师很少能成为伟大的广告人,因为他们被画面的美所征服,忘记了商品必须被销售。

School is the advertising agency which makes you believe that you need the society as it is.

学校是一个广告公司,它让你相信你需要社会的本来面目。