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It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

  • -- Christopher Lasch 克里斯托弗.拉什

正是广告和消费主义的逻辑支配着大众媒体对现实的描述。

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Reality Logic Advertising

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In our story logic which we're making up, if we're saying he's alive, then like a quadriplegic who's in bed he can move his head and shoulders, but he can't move his arms. If he could just turn on that power to his legs and arms, the nerves could get through and he could walk.

在我们编造的故事逻辑中，如果我们说他还活着，那么就像一个四肢瘫痪的人躺在床上，他可以移动他的头和肩膀，但是他不能移动他的手臂。如果他能把这种能量转移到他的腿和胳膊上，神经就能通过，他就能走路了。

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Architecture is involved with the world, but at the same time it has a certain autonomy. This autonomy cannot be explained in terms of traditional logic because the most interesting parts of the work are non-verbal. They operate within the terms of the work, like any art.

建筑与世界息息相关，但同时又具有一定的自主性。这种自主性不能用传统逻辑来解释，因为作品中最有趣的部分是非语言的。就像任何艺术一样，他们在作品的范围内运作。

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I have a thing against reality shows. I think they are so fake. I think they are produced before they begin. I think people know where they're going, what they're going to say, what the situation is. These things just don't happen and you know that.

我反对真人秀节目。我觉得它们太假了。我认为它们在开始之前就已经产生了。我认为人们知道他们要去哪里，他们要说什么，情况如何。这些事情不会发生，你知道的。

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The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

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Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

撇开道德问题不谈，广告中的不诚实已被证明是非常无利可图的。

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Reality is a sliding door.

现实是一扇拉门。

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