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It is advertising and the logic of consumerism that governs the depiction of reality in the mass media.

  • -- Christopher Lasch 克里斯托弗.拉什

正是广告和消费主义的逻辑支配着大众媒体对现实的描述。

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Reality Logic Advertising

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Without this spirit, Modernist architecture cannot fully exist. Since there is often a mismatch between the logic and the spirit of Modernism, I use architecture to reconcile the two.

没有这种精神，现代主义建筑就不可能完全存在。因为现代主义的逻辑和精神往往是不匹配的，所以我用建筑来调和这两者。

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The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.

真正的事实是没有人读广告。人们读他们感兴趣的东西，有时是广告。

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If you apply reason and logic to this career of mine, you're not going to get very far. You simply won't.

如果你把理性和逻辑应用到我的职业生涯中，你不会走得太远。你根本不会。

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You cannot set art off in a corner and hope for it to have vitality, reality, and substance.

你不能把艺术放在一个角落里，希望它有生命力、现实性和实质。

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If you don't change, reality in the end forces that change upon you.

如果你不改变，现实最终会迫使你改变。

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Advertising is the life of trade.

广告是商业的生命。

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