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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

  • -- Daniel J. Boorstin 丹尼尔·J·布尔斯廷

我知道任何傻瓜都能写出糟糕的广告，但只有真正的天才才能不去写好广告。

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Advertising

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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

广告是像法律或医学一样的职业吗?有多少新父母把孩子抱在胸前，宣称“我想让这个孩子长大后成为一名媒体策划者”?

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Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.

让你的家人、员工和朋友知道你仍然是同一个人，尽管你的职位伴随着所有的宣传和恶名。

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