优文网

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

  • -- Daniel J. Boorstin 丹尼尔·J·布尔斯廷

我知道任何傻瓜都能写出糟糕的广告，但只有真正的天才才能不去写好广告。

标签

Advertising

相关名言

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

广告词汇中最重要的一个词是测试。如果你预先测试你的产品与消费者，并预先测试你的广告，你将在市场上做得很好。

阅读 +

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

阅读 +

热门话题