Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  • -- William Bernbach 威廉·伯恩巴克

广告本质上是说服,而说服恰好不是一门科学,而是一门艺术。

相关名言

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

虽然最好的广告可能是口碑营销,但永远不要忽视一个事实:它也可能是最差的广告。

Advertising moves people toward goods; merchandising moves goods toward people.

广告使人们转向商品;商品营销将商品推向人们。