Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

  • -- William Bernbach 威廉·伯恩巴克

广告本质上是说服,而说服恰好不是一门科学,而是一门艺术。

相关名言

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

广告会腐蚀编辑吗?是的,但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。

We are pushing hard to find quality advertising clients.

我们正在努力寻找高质量的广告客户。