The advertisers who believe in the selling power of jingles have never had to sell anything.

  • -- David Ogilvy 大卫奥格尔维

那些相信广告歌的销售力量的广告商从来没有卖过任何东西。

相关名言

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片,而是把熟悉的文字和图片融入新的关系。

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

忽视研究的广告人就像忽视敌人信号解码的将军一样危险。