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The list of sins committed by advertising is limited only by the creativity of its critics.

  • -- Jeane Kirkpatrick 柯克帕特里克

广告所犯的罪仅受其批评者创造力的限制。

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Advertising

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Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

现在的广告太多了，以致于人们常常漫不经心地去阅读它们，因此，有必要用华丽的许诺和雄辩来吸引人们的注意，有时是崇高的，有时是可悲的

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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

广告是大规模生产的推销术。如果他能与所有的潜在客户面对面交谈，就没有人会费心去使用广告。但是他不能。

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