The time has come when advertising in some hands has reached the status of a science.

  • -- Claude C. Hopkins 克劳德·C·霍普金斯

广告在某些人手中已达到科学地位的时候到了。

相关名言

FOR a long time the conviction has been dimly felt in the community that, without prejudice to existing institutions, the legal day of weekly rest might be employed to advantage for purposes affecting the general good.

长期以来,社会上有一种模糊的信念,即在不损害现有机构的情况下,可以利用法定的每周休息日来达到影响公众利益的目的。

Because I think a lot of people felt like, ultimately - and this isn't the first time I've said this, so I'll bore you again with it - but ultimately it was... I think it felt like homework a bit for people.

因为我想很多人最终会觉得——这不是我第一次这么说了,所以我要再次用它来烦你——但最终它是……我觉得这对人们来说有点像家庭作业。

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

我希望所有的消费者都像广告业最大的批评者一样容易上当受骗。任何相信广告如此强大的人几乎会相信任何事情。

There are in fact two things, science and opinion; the former begets knowledge, the later ignorance.

事实上有两件事,科学和意见;前者产生知识,后者产生无知。

Science fiction is no more written for scientists that ghost stories are written for ghosts.

科幻小说不再是为科学家写的,鬼故事是为鬼写的。

Advertising is a symbol-manipulating occupation.

广告是一种操纵符号的职业。