Advertising doesn't create a product advantage. It can only convey it.

  • -- William Bernbach 威廉·伯恩巴克

广告不能创造产品优势。它只能传达它。

相关名言

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

在声明中任何表面上的欺骗都是代价高昂的,不仅要以广告为代价,而且要对客户产生有害影响,因为客户认为自己被误导了。

The university is our culture's assertion that what is made by the mind has value and can convey values.

大学是我们文化中的一种主张,即思想创造的东西有价值,可以传达价值。

If your advertising goes unnoticed, everything else is academic!

如果你的广告没有被注意到,其他一切都是学术性的!