Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

  • -- Marshall McLuhan 麦克卢汉

理想情况下,广告的目标是在人类所有的冲动、抱负和努力之间建立一种程序化的和谐。运用手工的方法,它向集体意识的终极电子目标延伸。