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Advertising is totally unnecessary. Unless you hope to make money.

  • -- Jef I. Richards 杰夫理查兹

广告完全没有必要。除非你想赚钱。

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Advertising

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If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail.

如果一个广告活动是建立在一个薄弱的想法之上的——或者像经常发生的那样，完全没有想法——我不在乎执行得有多好，它将会失败。

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Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.

任何认为人们可以被愚弄或摆布的人对人的估计都是不准确的，而且非常低，而且他在广告方面也不会做得很好。

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