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If your advertising goes unnoticed, everything else is academic!

  • -- William Bernbach 威廉·伯恩巴克

如果你的广告没有被注意到，其他一切都是学术性的!

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Advertising Academic

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I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

我明白了，没有一个好的客户，就没有一个好的广告;没有一个好的广告，就没有一个好的客户;

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Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic

现在的广告太多了，以致于人们常常漫不经心地去阅读它们，因此，有必要用华丽的许诺和雄辩来吸引人们的注意，有时是崇高的，有时是可悲的

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Human intelligence is richer and more dynamic than we have been led to believe by formal academic education.

人类的智力比正规的学术教育所引导我们相信的更丰富、更有活力。

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In those days I was terrible at athletics and never made a team, but quite easily led my class in academics.

在那些日子里，我运动成绩很差，从来没有参加过任何球队，但在学业上却很容易地在班上名列前茅。

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