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Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

  • -- William Bernbach 威廉·伯恩巴克

适当地运用创造力，一定会带来更大的销售额，更经济地实现。适当地练习创造力可以使你的要求脱离千篇一律的泥沼，并使它们被接受、相信、有说服力、紧迫。

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Persuasive Properly

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I obviously want to give a healthy body image to my own daughter. I think having good examples, eating properly, that's all one can do - and just be really loving around her. I've tried to give her confidence in who she is. I think she's all right in the confidence department.

我显然想给我女儿一个健康的身体形象。我认为有好的榜样，吃得好，这就是一个人能做的所有事情——只要在她身边充满爱。我试着让她对自己有信心。我想她在信心部很好。

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The belief may be too often mistaken, but the illusion of coming into direct contact with the past is intoxicating and persuasive, and can result in an interpretation that carries conviction. Sometimes confidence is all that's needed.

这种信念可能经常是错误的，但与过去直接接触的幻觉是令人陶醉和有说服力的，并可能导致一种带有信念的解释。有时候，自信就是一切。

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To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

要有说服力，我们必须是可信的;要使人相信，我们必须是可信的;我们必须诚实。

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If you are going to do a film properly you have to give yourself completely to it.

如果你想把一部电影拍好，你必须全身心地投入。

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