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Advertising is only evil when it advertises evil things.

  • -- David Ogilvy 大卫奥格尔维

广告只有在宣传邪恶的东西时才是邪恶的。

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Advertising

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A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

现代广告的一个巨大领域……不诉诸理性而诉诸情感;就像其他催眠暗示一样，它试图在情感上给对象留下深刻印象，然后让他们在智力上屈服。

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Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

在声明中任何表面上的欺骗都是代价高昂的，不仅要以广告为代价，而且要对客户产生有害影响，因为客户认为自己被误导了。

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