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Mistakes are the only universal form of originality.

  • -- Mason Cooley 梅森·库利

错误是独创性的唯一普遍形式。

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Originality

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The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。

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The writer of originality, unless dead, is always shocking, scandalous; novelty disturbs and repels.

有独创性的作家，除非死了，总是令人震惊的，可耻的;新奇使人不安和反感。

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