A good ad which is not run never produces sales.

  • -- Leo Burnett 李奥贝纳

一个好的广告,如果不经营,永远不会产生销售。

相关名言

I think good radio often uses the techniques of fiction: characters, scenes, a big urgent emotional question. And as in the best fiction, tone counts for a lot.

我认为好的广播经常使用小说的技巧:人物,场景,一个大的迫切的情感问题。和最好的小说一样,语气也很重要。

Nowadays a sales conference resembles a Passion play: everybody is invited to participate and marvel at the drama.

如今的销售会议就像一部激情剧:每个人都被邀请参与其中,并为之惊叹。

Bad humor is an evasion of reality; good humor is an acceptance of it.

坏心情是逃避现实;好的幽默是接受它。

If you increase the sales tax... everybody would be taxed.

如果你提高销售税……每个人都要交税。