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It's always about mindshare, not market share.

  • -- Ron Johnson 罗恩·约翰逊

它总是关于用户的认知度，而不是市场份额。

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People who volunteer at the recycling center or soup kitchen through a church or neighborhood group can come to feel part of something 'larger.' Such a sense of belonging calls on a different part of a self than the market calls on. The market calls on our sense of self-interest. It focuses us on what we 'get.'

通过教堂或社区团体在回收中心或施粥所做义工的人，会觉得自己是某个“更大”群体的一部分。这种归属感需要的是一个不同于市场需求的自我。市场需要我们的利己意识。它把我们的注意力集中在我们“得到”的东西上。

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Philanthropy is the market for love. It is the market for all those people for whom there is no other market coming.

慈善是爱的市场。它是所有那些没有其他市场的人的市场。

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We don't have a monopoly. We have market share. There's a difference.

我们没有垄断。我们有市场份额。有一个区别。

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If you share a man's wealth, try to lessen his misfortune.

如果你分享一个人的财富，试着减少他的不幸。

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