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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

  • -- Leo Bogart 博加特

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

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Advertising Myths Ideas Success

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I love this idea of expanding the game universe. It has been limited. I guess probably because the genre was so successful, and the people who were creating those games made so much money at it they just had no desire to sort of open it up.

我喜欢这个扩展游戏世界的想法。它是有限的。我想这可能是因为这类游戏非常成功，而创造这些游戏的人从中赚了很多钱，所以他们并不想去打开它。

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Over the years, a number of other intriguing experimental ideas and areas of investigation have been the objects of my attention, and I have devoted some time and effort to exploring the inherent possbilities.

多年来，许多其他有趣的实验想法和研究领域一直是我关注的对象，我花了一些时间和精力来探索固有的可能性。

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The greatest sign of success for a teacher... is to be able to say, "The children are now working as if I did not exist."

教师成功的最大标志是……也就是说，“孩子们现在在工作，就好像我不存在一样。”

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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

每一个广告都应该被看作是对品牌形象这一复杂符号的一种贡献。

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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

我知道任何傻瓜都能写出糟糕的广告，但只有真正的天才才能不去写好广告。

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Film provides an opportunity to marry the power of ideas with the power of images.

电影提供了一个将思想的力量与图像的力量相结合的机会。

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Myths are a waste of time. They prevent progression.

神话是浪费时间。他们防止恶化。

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Magic is at the core of myths.

魔术是神话的核心。

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