Our job is to bring the dead facts to life.

-- William Bernbach 威廉·伯恩巴克

我们的工作是使死去的事实复活。

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Dead Facts

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The facts of science are real enough, and so are the techniques that scientists use, and so are the technologies based on them. But the belief system that governs conventional scientific thinking is an act of faith.

科学的事实是足够真实的，科学家使用的技术也是如此，基于它们的技术也是如此。但是，支配传统科学思维的信仰体系是一种信仰行为。

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The dead should be judged like criminals, impartially, but they should be allowed the benefit of the doubt.

死者应该像罪犯一样被公正地审判，但他们应该被允许无罪推定。

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Get your facts first, then you can distort them as you please.

首先获得事实，然后你可以随意歪曲它们。

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Once they get their hooks into you, you're a dead pigeon.

一旦他们抓住你，你就死定了。

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