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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

  • -- Michael Schudson 迈克尔·舒德森

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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Advertising Successful Success

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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

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When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

在做广告的时候，最好把自己想象成某个潜在客户客厅里的不速之客，他拥有让你瞬间消失的魔力。

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I hope my work has inspired young artists. I have always tried to maintain my freedom as an artist and I feel it is one of the main reasons I have been successful.

我希望我的作品能激发年轻艺术家的灵感。作为一名艺术家，我一直努力保持自己的自由，我觉得这是我成功的主要原因之一。

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I think the measure of your success to a certain extent will be the amount of things written about you that aren't true.

我认为在一定程度上衡量你成功的标准是你写的关于你的很多不真实的东西。

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There are no secrets to success. It is the result of preparation, hard work and learning from failure.

成功没有秘诀。它是筹备，苦干以及在失败中汲取教训的结果。

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I've never sat there and plotted out how I was going to become successful or famous.

我从来没有坐在那里，计划着我将如何变得成功或出名。

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