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We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

  • -- Daniel J. Boorstin 丹尼尔·J·布尔斯廷

我们看广告……发现并扩大我们的欲望。我们总是时刻准备着——甚至是热切地——从一款新产品的发布中发现，我们一直想要的东西，却并不真正了解它。

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Advertising

相关名言

Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.

宣传是一种很好的净化剂，因为它使舆论的力量发挥作用，而在这个国家，舆论控制着整个国家的进程。

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Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

广告是大规模生产的推销术。如果他能与所有的潜在客户面对面交谈，就没有人会费心去使用广告。但是他不能。

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