We think we have to work because the advertising industry has elevated wants into needs. The newspapers and the television batter us incessantly with the latest 'must-haves', whether that's shoes, videogames or patio heaters. As a result, mums think they 'have' to work at Tesco in order to buy expensive trainers.

我们认为我们必须工作，因为广告业已经把需求提升为需求。报纸和电视不断地向我们提供最新的“必需品”，无论是鞋子、电子游戏还是户外取暖器。因此，妈妈们认为她们“必须”在乐购工作，才能买到昂贵的运动鞋。