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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

  • -- Rosser Reeves 里夫斯

从经济学的角度来看，广告实际上是一个简单的现象。它只是一种个人销售力量的替代品——如果你愿意，可以说是大声叫卖商品的商人的延伸。

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Simple Personal Advertising

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I always go back to how people behave. If you watch how people actually behave in a situation, it's very simple and honest and contained. You don't need to use as much expression, as much feeling. Some characters will boil over, and that's another thing, but a lot of times I think you can just do very, very little.

我总是回到人们的行为。如果你观察人们在某种情况下的实际行为，你会发现它非常简单、诚实和包容。你不需要用太多的表情，更多的感觉。有些角色会沸腾，这是另一回事，但很多时候我认为你能做的非常非常少。

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If you've got a piece and you can feel the person who's going to direct it is really made for it, if it's really special for them, then it's going to be a better-than-usual experience.

如果你有一件作品，你能感觉到导演真的很适合它，如果这对他们来说真的很特别，那么这将是一个比平常更好的体验。

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Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

广告是一种感觉、解释的能力。把一个企业的心脏搏动用字体、纸张和墨水表现出来。

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I really didn't want to have my name on the center, because it just seemed like it was too much of a personal thing.

我真的不想让我的名字出现在中心，因为这看起来像是太私人的事情了。

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Life is like art. You have to work hard to keep it simple and still have meaning.

生活就像艺术。你必须努力保持它的简单和仍然有意义。

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Advertising is the most fun you can have with your clothes on.

广告是你穿着衣服能得到的最大乐趣。

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