A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

  • -- Marshall McLuhan 麦克卢汉

一个商业社会的成员本质上是苦行僧,对社会仪式漠不关心,必须为他们提供蓝图和规范,以便在任何场合唤起正确的基调。