The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

-- George P. Rowell 乔治·P·罗威尔

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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Advertising Writers And Writing

相关名言

As for my next book, I am going to hold myself from writing it till I have it impending in me: grown heavy in my mind like a ripe pear, pendant, gravid, asking to be cut or it will fall.

至于我的下一本书，我要克制自己不去写它，直到它迫近我的心头:它在我的脑海里变得沉重起来，像一个成熟的梨，挂饰，妊娠期，要求被剪掉，否则它就会掉下来。

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

永远不要写你不想让家人看到的广告。你不会对你自己的妻子说谎。别告诉他们我的。

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I can write better than anyone who can write faster, and I can write faster than anyone who can write better.

我能写得比任何人都快，我也能写得比任何人都快。

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It takes an ad to do that well.

只有广告才能做到这一点。

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