The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

  • -- Dr. Charles Edwards 查尔斯·爱德华兹博士

你讲的事实越多,你卖的东西就越多。广告成功的机会总是随着广告中包含的相关商品事实的数量的增加而增加。

相关名言

The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

写广告的奥秘主要在于简明扼要地说出人们想要说的话,就像写在信里或告诉熟人一样。

A theoretical system does not merely state facts which have been observed and that logically deducible relations to other facts which have also been observed.

一个理论体系不仅陈述已经观察到的事实,而且还陈述与其他已经观察到的事实在逻辑上可以推断出的关系。

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.

广告会腐蚀编辑吗?是的,但是编辑的数量比你想象的要少……绝大多数编辑都是清廉的。

If you remain static and wait for success to come to you it will certainly not happen.

如果你保持静止,等待成功来找你,它肯定不会发生。

Give me a couple of years, and I'll make that actress an overnight success.

再给我几年时间,我要让那个女演员一夜成名。

Facts are stupid until brought into connection with some general law.

除非与一般规律相联系,否则事实是愚蠢的。

I was dying but suddenly had a second chance at living.

我快要死了,但突然有了第二次活着的机会。

A timid man has little chance.

胆怯的人几乎没有机会。