The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

-- Leo Burnett 李奥贝纳

所有有效的广告创意的秘诀不是创造新的和棘手的文字和图片，而是把熟悉的文字和图片融入新的关系。

标签

Advertising Originality

相关名言

It is not unprofessional to give free legal advice, but advertising that the first visit will be free is a bit like a fox telling chickens he will not bite them until they cross the threshold of the hen house.

提供免费的法律咨询并不是不专业的，但是广告说第一次拜访是免费的，这有点像狐狸告诉小鸡，他不会咬它们，直到它们进入鸡舍的门槛。

阅读 +

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

真正决定消费者购买与否的是广告的内容，而不是形式。

阅读 +

Originality consists in thinking for yourself, and not in thinking unlike other people.

独创性在于为自己思考，而不在于与众不同。

阅读 +