When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

  • -- Maurice Saatchi 莫里斯·萨奇

当一个公司在消费者心中拥有一个精确的想法时,它就为一切设定了背景,品牌、产品、服务和体验之间不应该有任何区别。

相关名言

I am the people, I'm not the pig. You got to make a distinction. And the people are going to have to attack the pigs. The people are going to have to stand up against the pigs. That's what the Panthers is doing, that's what the Panthers are doing all over the world.

我是人,我不是猪。你必须做出区分。人们将不得不攻击猪。人民将不得不站起来反对猪。这就是黑豹在做的,这就是黑豹在全世界做的。

I can't think of any major innovations in technology that have influenced consumer behavior on the health insurance side.

我想不出有什么重大的技术创新影响了消费者在健康保险方面的行为。

There isn't any distinction between a reader and a writer - reading is so much a part of it.

读者和作家之间没有任何区别——阅读是其中的一部分。