I have found no greater satisfaction than achieving success through honest dealing and strict adherence to the view that, for you to gain, those you deal with should gain as well.

-- Alan Greenspan 格林斯潘

我发现，没有什么比通过诚实的交易和严格遵守这样的观点来获得成功更令人满意的了。

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Success

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We need to take our best ideas, our strongest intuitions, and we need to test them. We need to measure whether we've been successful, and we have to be willing to fail, to be wrong, to start over again with lessons learned.

我们需要用我们最好的想法，我们最强的直觉，我们需要测试它们。我们需要衡量自己是否成功，我们必须愿意失败，愿意犯错，愿意从失败中吸取教训，重新开始。

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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

广告中的伟大创意远不止是认可分数、评分和所有其他肤浅的成功指标的总和;这是在神话的领域，测量是不能适用的。

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