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Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

  • -- Sara Paretsky 莎拉帕勒斯基

大多数人既没有钱在广告上花钱来引起读者的注意，也没有报纸或杂志上的熟人来让他们的书得到评论。

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People Advertising

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The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

广告的有效性取决于消费者可获得的产品信息的数量和种类。广告越成功，消费者的信息环境就越贫乏。

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How blessed are some people, whose lives have no fears, no dreads; to whom sleep is a blessing that comes nightly, and brings nothing but sweet dreams.

有些人有福了，他们的生活没有恐惧，没有恐惧;对他们来说，睡眠是一种福气，每晚降临，只带来甜蜜的梦。

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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

如果不讲道德，广告就不可信。如果消费者不信任它，广告就毫无意义。

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Bored people, unless they sleep a lot, are cruel.

无聊的人是残酷的，除非他们睡很多觉。

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