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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

  • -- Leo Burnett 李奥贝纳

广告公司的工作是热情的和立即的人。它处理人类的需求、欲望、梦想和希望。它的“产品”无法在装配线上生产出来。

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The mystery of writing advertisements consists mainly in saying in a few plain words exactly what it is desired to say, precisely as it would be written in a letter or told to an acquaintance.

写广告的奥秘主要在于简明扼要地说出人们想要说的话，就像写在信里或告诉熟人一样。

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I just hope it grows into where it was before because I want my son to see it. I want him to have a positive memory of it going forward, so he can be proud of his daddy.

我只是希望它能长到以前的样子，因为我想让我的儿子看到它。我想让他对未来有一个积极的记忆，这样他就可以为他的父亲感到骄傲。

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I don't have the insight with the Longhorns that I do with the two teams that I own, but as a fan and reading the sports pages, I'm bullish about the Longhorns.

我对长角牛的看法不像对我所拥有的两支球队那样深刻，但作为一名球迷和体育版的读者，我看好长角牛。

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While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

虽然最好的广告可能是口碑营销，但永远不要忽视一个事实:它也可能是最差的广告。

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Every morning you have two choices: Continue to sleep with dreams or wake up and chase your dreams. The choice is yours...

每天早上你有两个选择:继续带着梦想睡觉，或者醒来追逐你的梦想。选择权在你……

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There is no problem that greater consciousness and compassion, enjoined with positive resolve of will cannot solve.

没有任何问题是更大的意识和同情不能解决的，与积极的决心意志相结合。

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If a little dreaming is dangerous, the cure for it is not to dream less but to dream more, to dream all the time.

如果小小的梦想是危险的，那么治疗它的方法不是少做梦，而是多做梦，一直做梦。

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Obviously any group that has to have funding also needs to get attention to their issues.

显然，任何需要资金的组织也需要让人们关注他们的问题。

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Already at the origin of the species man was equal to what he was destined to become.

在人类的起源之时，人类就已经和他注定要成为的人是平等的了。

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Mankind are governed more by their feelings than by reason.

人类受感情的支配多于受理智的支配。

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Never invest in anything that eats or needs painting.

永远不要投资任何吃的或需要油漆的东西。

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A willing helper does not wait until he is asked.

肯帮忙的人不会等到别人叫他帮忙。

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