The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.
标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。
标签
Advertising