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When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

  • -- John O'Toole 议员奥多尔

在做广告的时候，最好把自己想象成某个潜在客户客厅里的不速之客，他拥有让你瞬间消失的魔力。

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Advertising

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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

我避开那些广告在他们的营销组合中只是一个边缘因素的客户。他们有一种尴尬的倾向，每当他们需要现金用于其他目的时，他们就会抢夺广告拨款。

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Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

价值数百万美元的广告几乎不尊重读者的智慧，简直就是赤裸裸的侮辱。

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