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I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

  • -- David Ogilvy 大卫奥格尔维

我认识一个啤酒商，他把他的啤酒卖给那些从未看过他的广告的人，比卖给那些每周都看广告的人还要多。糟糕的广告会使产品滞销。

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Advertising

相关名言

It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.

很明显，持续不断的虚假广告对人类心智的损害并不是一件小事。征服一个国家的方法不止一种。

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The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.

标题是广告最重要的元素。它必须向读者提供一个可信的好处的承诺。它必须以一种赋予它记忆价值的方式表达。

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